Our Privacy Policy
Privacy Policy
Effective Date: August 17, 2026
Last Updated: August 17, 2026
Forks River Lodge (“Forks River Lodge,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, make a reservation, contact us, or otherwise interact with us.
By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect personal information that you voluntarily provide to us, including:
- Name
- Email address
- Telephone number
- Mailing or billing address
- Reservation and stay information, including arrival and departure dates
- Number of guests and accommodation preferences
- Payment and transaction information
- Special requests or information you provide in connection with your stay
- Communications you send to us through email, contact forms, telephone, or other methods
- Marketing and communication preferences
Payment card information may be processed by a third-party payment processor or reservation provider. We may not directly store complete payment card information.
Information Collected Automatically
When you visit our website, we or our service providers may automatically collect information such as:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Referring website
- Dates and times of visits
- Website interactions
- General geographic information derived from your IP address
- Cookie and similar technology identifiers
We use this information to operate, secure, understand, and improve our website and services.
2. Cookies and Similar Technologies
Our website may use cookies, pixels, analytics tools, and similar technologies to remember preferences, understand how visitors use our website, improve website performance, and support advertising or marketing activities where applicable.
Some cookies may be necessary for the website to function. Others may be provided by third-party services, such as website analytics, reservation systems, maps, social media services, or advertising platforms.
You may be able to control cookies through your browser settings or, where available, through a cookie preference tool on our website. Disabling certain cookies may affect website functionality.
3. How We Use Your Information
We may use personal information to:
- Process and manage reservations
- Provide lodging and related guest services
- Process payments and refunds
- Communicate with you regarding reservations, inquiries, requests, or your stay
- Respond to customer service requests
- Maintain records relating to transactions and guest stays
- Improve our website, accommodations, services, and guest experience
- Send promotional emails or other marketing communications when permitted by law
- Prevent fraud, abuse, security incidents, and unlawful activity
- Protect the rights, property, and safety of Forks River Lodge, our guests, and others
- Comply with applicable laws, regulations, legal proceedings, and governmental requests
- Carry out other purposes disclosed to you when information is collected
4. How We Share Information
We may share personal information with third parties when reasonably necessary to operate our business and provide our services.
These parties may include:
- Reservation and booking service providers
- Payment processors and financial institutions
- Website hosting and technology providers
- Email and communications providers
- Analytics providers
- Marketing and advertising providers
- Professional advisers, including accountants, attorneys, and insurers
- Contractors and other vendors that provide services on our behalf
We may also disclose information when we believe disclosure is necessary to comply with applicable law, respond to legal process, protect our rights or property, investigate fraud or security concerns, or protect the safety of our guests or others.
If Forks River Lodge undergoes a sale, merger, financing, reorganization, or transfer of some or all of its business or assets, personal information may be disclosed or transferred as part of that transaction.
Forks River Lodge does not sell personal information for monetary compensation. If our use of advertising or analytics technologies is considered a “sale” or “sharing” of personal information under an applicable privacy law, eligible individuals may have additional opt-out rights as described below.
5. Third-Party Websites and Services
Our website may contain links to websites or services operated by third parties, including reservation platforms, maps, social media sites, travel websites, or payment providers.
Forks River Lodge does not control the privacy practices of these third parties. When you leave our website or use a third-party service, that provider's privacy policy and terms will govern your interaction with it.
We encourage you to review the privacy policies of third-party websites and services before providing personal information.
6. Email and Marketing Communications
If you sign up to receive promotional communications from us, we may use your contact information to send news, special offers, lodging information, or other marketing messages.
You may unsubscribe from promotional emails at any time by using the unsubscribe instructions included in the message or by contacting us.
Even if you opt out of promotional communications, we may continue to send transactional or service-related messages concerning reservations, payments, your stay, or other business interactions.
7. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining appropriate business and transaction records, resolving disputes, enforcing agreements, and complying with legal, accounting, tax, or regulatory obligations.
Retention periods may vary depending on the type of information and the reason it was collected.
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no internet transmission, electronic storage system, or security method is completely secure. Accordingly, we cannot guarantee the absolute security of personal information.
9. Your Privacy Choices and Rights
Depending on where you live and applicable law, you may have rights concerning your personal information, which may include the right to:
- Request information about the personal information we collect and use
- Request access to personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Request a copy of certain personal information
- Opt out of certain uses or disclosures of personal information
- Withdraw consent where processing is based on consent
- Opt out of certain marketing communications
- Appeal a decision concerning a privacy request where applicable
- Exercise privacy rights without unlawful discrimination
These rights are subject to applicable legal exceptions and may not be available in every jurisdiction.
To submit a privacy request, please contact us using the information in the Contact Us section below. We may need to verify your identity before processing certain requests.
Where applicable, you may also be permitted to designate an authorized agent to submit a request on your behalf.
10. California Privacy Rights
If Forks River Lodge is subject to the California Consumer Privacy Act, as amended (“CCPA”), California residents may have additional rights regarding their personal information, including rights to know, access, correct, delete, and obtain information about certain disclosures of personal information, as well as rights to opt out of certain sales or sharing of personal information and to limit certain uses of sensitive personal information where applicable.
Forks River Lodge will not discriminate against an individual for exercising a privacy right provided by applicable law.
If Forks River Lodge engages in activities that constitute the “sale” or “sharing” of personal information under California law, additional notices and opt-out mechanisms will be provided as required by law.
11. Global Privacy Control and Browser Signals
Where required by applicable law, we will process recognized browser-based opt-out preference signals, such as Global Privacy Control, in accordance with applicable legal requirements.
Otherwise, our response to browser “Do Not Track” signals may depend on the technologies and services used on our website.
12. Children's Privacy
Our website and lodging services are not directed toward children under the age of 13, and we do not knowingly collect personal information online directly from children under 13 without appropriate authorization.
If we learn that we have collected personal information from a child in circumstances requiring parental consent, we will take reasonable steps to delete or appropriately address the information.
13. International Visitors
If you access our website from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries in which our service providers operate.
Privacy and data protection laws in those jurisdictions may differ from those in your country of residence.
Where applicable law provides additional privacy rights regarding international processing or transfers, we will address those rights as required.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business practices, website, technology, services, or legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. Material changes may be communicated through additional notice when appropriate or required by law.
We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request, please contact:
Forks River Lodge
8895 Supply Road
Traverse City, MI 49696
